If you have one of the latest fitness watches, you will know that they can amass a huge amount of data and technical information about your activities, the question is, what to do with all of this data?
Forget Braveheart. Forget the bagpipes. Forget the kilts. Forget the whiskey. Instead, think cycling on perfect single tracks, fantastic hospitality and fly-fishing for trout that know how to play hard to get.