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Liz Woodham profile image

Liz Woodham

I’ve been at George Fisher for five months as a member of staff, but the store has been part of my life for over 25 years. A visit was an essential part of our annual holidays to the Lake District (easily justified as a suitable, indeed perfectly sensible wet weather activity). Worryingly often, I’d wander out of the store holding a green carrier bag containing a new purchase (actually that’s still happening now, more often than should be reasonably possible) and thinking how great it would be if we could live in Cumbria all the time, and I could work at George Fisher a few days a week.

Fast forward 25 years and here I am, an escapee banker (and Southerner, an Essex girl in fact but I don’t tell many people that), grateful to be finally living here and loving being surrounded at work by the latest and best outdoor gear. The path I’ve followed hasn’t been the most direct one; I previously worked in retail, telephone and latterly investment banking in the City as a programme manager on a variety of customer service, IT and business projects. After moving to Cumbria I washed some of the banking off by working for a couple of charities who do amazing work in both the local and wider community; the Northern Fells Group in the ‘Back o’ Skiddaw’ area, and then Cumbria Community Foundation, where I was privileged to have helped in a small way with the 2015 Flood Appeal.

Now I’m here, I’m enjoying learning about gear, and gaining more expertise. I did think I had a bit of a clue before I started, but very quickly put myself right on that one. Technology and fabrics in particular are constantly evolving, and the correct use of Leki walking poles and the benefits derived therefrom has been particularly revelatory. I’ve taken heed of our wise training man Mark Wright, and I no longer ‘do’ hills, I just try to get out and enjoy the day, with the overall, not very challenging idea of walking a book of Wainwrights a year to make sure that I do, in fact, get out. And the closest I’ve got to numbers recently has been helping to count in the finishers at the Fellside FRA race.

I’m also aiming to improve my open water swimming technique (incorrect leg kick and wetsuit buoyancy have combined to create an ungainly, minimum-propulsion stroke - the ‘freestyle earwig’). My husband completed the Montane Lakeland 100 in July, and colleagues have offered to go swimming with me, so lack of time / training partners is no longer an excuse.

It’s great to be part of a team who are so enthusiastic about the outdoors and generous with their knowledge and expertise to customers and colleagues alike.

Latest Articles

Image for article Sorted in Settle

Sorted in Settle

28 November 2016

Dan, Sam, Bev and I, accompanied by Ei (who runs the George Fisher boot room and is herself a mine of expertise), had a day with Andrew Stanley, our in-store podiatrist at his Rebound Clinic in Settle on Wednesday

Author: Liz Woodham

Image for article The North Western Fells

The North Western Fells

27 November 2016

A walk in the North Western Fells

Author: Liz Woodham

Image for article Crazy Genes

Crazy Genes

10 August 2016

I met a lovely gentleman on the hill last week. His name is Basil, he's 76 years old and he joined us for a run.

Author: Liz Woodham

Image for article Middle Aged Male Madness

Middle Aged Male Madness

27 July 2016

Further observations on ultra running from the outside. This time; the Lakeland 100.

Author: Liz Woodham

Image for article Ultra running – from the outside

Ultra running – from the outside

15 June 2016

Some observations on ultra running from the outside.

Author: Liz Woodham

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