instagram youtube

Understanding Icebreaker

Once upon a time in the west there were two caterpillars sitting sunning themselves on the dry bark of a fallen tree. Just then a butterfly flew over, at which point one caterpillar turned to the other and said “You’ll never get me up in one of those.”

Now it’s this caterpillar mentality that I’d adhered to for years when it came to Merino wool products. I was vocally dismissive of them, “Too heavy, too warm, won’t wick, too itchy.” About once a year I’d pick them up, feel the fabric, try them on and put them back. Being a Scot, which is essentially a Yorkshireman with the generosity squeezed out, I wasn’t going to part with my money unless I was entirely convinced.

Then along came Graeme from Icebreaker. Careful not to crush any caterpillars, we sat down and had a chat. “Thin, soft, natural fibres make it warm in cold weather, cool in warm weather.” He told me. “It works for sheep” he said, “And after all, if nature got it wrong the sheep would die. The sheep are still here!” He was now on a roll, “Because it’s made from grass, water and sunshine Mark, rather than petrochemicals, it’s renewable and biodegradable, now that’s got to be a good thing.” I was itching to protest about next to skin comfort but he got there first, “Unlike traditional wool” he said “it doesn’t itch, and what’s more, our Merino is from New Zealand and New Zealand produces the longest, strongest and whitest Merino wool in the world.” As if all this wasn’t convincing enough, then came his killer blow, “Because there’s ‘No Stink’ Mark, you can wear it many, many times before you have to wash it.” Once again appealing to my Scots nature. “Unless of course you spill your soup down it Mark.”

Six weeks on and I’m a convert, in fact I’ve hardly taken it off, and as yet, it hasn’t been near the washing machine. From the Borrowdale valley floor to the windswept Eildon Hills above Melrose, from the weekly supermarket shop to a pub tea in Buttermere, it’s served me remarkably well. I love it and no, it’s not itchy.

Image for article Understanding Icebreaker

7 July 2016 by Mark Wright

No. of votes 1
pinterest share googleplus share twitter share facebook share
Log in to create a comment

Related Articles

Image for article Podiatry Advice Clinic - July
Podiatry Advice Clinic - July   14 July 2017 - 15 July 2017 - In-store at George Fisher

Podiatrist Andrew Stanley will be in the George Fisher store offering 1:1 help and advice for your feet.

Image for article 5in5 2017 - 5 Peaks in 5 hours
5in5 2017 - 5 Peaks in 5 hours   24 June 2017 - Buttermere (above the church)

5 Peaks Challenge in the Lake District to be completed in 5 hours Challenge

Image for article 10in10 2017 - 10 Peaks in 10 hours
10in10 2017 - 10 Peaks in 10 hours   24 June 2017 - Swinside Inn, Newlands Valley

10 Peaks Challenge in the Lake District to be completed in 10 hours.


View All Our Galleries