It’s only right to acknowledge the original movers behind The Update. First, Michael and Anita Standring who owned the store and were so instrumental in driving George Fisher forward as a business. They understood that communication is the key to retaining customers, and wanted to create a lively customer publication that gave readers an insight into the store, its people and products. And so The Update was born…
Then there’s the original editor Jane Renouf who steered The Update from its launch until 2007, that’s 15 years at the helm. For many years we printed The Update in a newspaper format, which required a good mix of local Keswick stories mixed in with George Fisher news, and Jane managed to get the combination just right.
And so to the present day. The Update is still the only retail magazine of its type; no other outdoor retailer publishes anything like it. It forms the core of our promotional activity, so in addition to the 10,000+ paper copies that we distribute, The Update stories are also used and developed through our digital communications; online, via email and social media.
You can read back issues of the Update on our website, where we will be uploading PDF copies of all 100 issues!
3 October 2017 by George Fisher
Patagonia will be showing their new film at the Alhambra Cinema in Keswick on July 23rd. Join us and the West Cumbria Rivers Trust to find out more about how we can all help to save wild salmon and their rivers.
George Fisher General Manager PATRICK TAYLOR-BIRD on our continued search for the ideal solution…
A lot of thought goes into the brands we stock here in Fishers, everything from what is 'fit-for-purpose' both here in the lakes and internationally to what our customers ask for and now, more than ever, who are the most 'responsible' brands with strong sustainability messages. What do 'sustainable and responsible' mean? Well we're going to explain this, one brand at a time, starting with Haglofs.