I was born and brought up in Keswick. My parents were mountain lovers and dragged my brother and I out every weekend walking, climbing or skiing. I had a brief interlude from mountain life in my teenage years which was definitely reignited when I was bought some Zamberlan Mountain Lite boots for my 21st birthday from the George Fisher shop. Shortly after this George employed me and then began my career in retail.
I loved working in the footwear department, quickly developing an interest in the brands and learning their different fits and construction. Soon after this Ei (our now deputy manager) started, together we’ve worked to build working partnerships with our footwear suppliers and the reputation of service in our footwear department.
Five years ago I took on a new role buying apparel as well as footwear for George Fisher. It’s been a brilliant change learning about the fabrics and technologies, we’re perfectly place for testing all outdoor equipment!
Like my parents did with me, we’ve tested our children’s goodwill. They’ve been out in all weather, day and night. Before they were 11 they’d skied off Blencathra, Helvellyn and Skiddaw. They’ve completed all the Wainwrights and cycled Geneva to Nice. We’re now in the teenage years and I’m able to run and cycle as many miles as I want; they are however insistent on a ski holiday!
My love of footwear has moved on a notch, for a 100 days last year I decided to take a picture of my feet, I go out most days spending time looking down at them in their different locations, then post it to Facebook, Twitter and Instagram www.instagram.com/lisa_bergerud I was curious to how the different social media forms worked. I still put Foot Friday on Facebook every week, but also I'm inspired to post on Instagram, Must go out Monday, Terrific Tuesday, Super Saturday, Silly Sunday, the list goes on…..we live in a beautiful part of the world, why not shout about it.
20 June 2017
Can a brand make you feel emotional? I should buy things because I need them, but often I admit it’s because I want something. When it comes to outdoor clothing, my logical choice is based on fit and function. My trusted Arc'teryx Beta LT waterproof, Montane Atom over-trousers, Haglofs Power Stretch winter insulation; all well and good, but Patagonia is the brand that plucks at my heart strings.
Author: Lisa Bergerud