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Patrick Taylor-Bird

I’ve been an outdoor enthusiast since my teenage years, with a bit of a jack-of-all but master-of-none approach. A real passion for climbing took me all over the UK and abroad, peaking with a number of big wall ascents in Yosemite. A ski season in Fernie, Canada. Backcountry canoeing in Algonquin, and more recently a self-guided trip down the Colorado River through the Grand Canyon followed by the Great Divide mountain bike trail as our honeymoon.

As a retailer I’ve worked for Snow & Rock as well as Cotswold Outdoor over the last 13 years or so. This culminated as an Area Manager for Cotswold Outdoor in the northwest for the last four years.

In my spare time I enjoy anything that gets us outdoors. My wife and I have shared adventures as diverse as new routing in Cataluña, hiking in the High Sierras, canoeing in Algonquin National Park to coasteering in Cornwall. Lately our adventures have taken on a slightly smaller, cuter dimension with the birth of our first child. This has made every adventure a little more poignant as well as closer to home.

A real highlight trip for us was our honeymoon in 2013. We organised a self-guided trip down the Grand Canyon and then cycled the Great Divide, a 2,500 mile mountain bike route through the American Rockies.

We’re really looking forward to moving up to the Lakes. We had been talking about moving somewhere quieter and more rural for a while and this fits the bill perfectly. I’m certainly excited about bringing up our family in this part of the world with everything it has to offer. As for plans, nothing specific at the moment. I’m keen to ride the passes on and off road, hike the fells and paddle and swim in the lakes.

George Fisher is an amazing company that has achieved an incredible amount in the last 60 years. It’s grown, weathered some serious storms both real and metaphorical, and is still standing proud on Borrowdale Road. The retail environment is continuing to evolve and can be bruising for smaller organisations like George Fisher. The challenge is to make it stormproof by building on its great customer engagement and service. By making it relevant in the everyday lives of those people who shop there.

I feel George Fisher is well placed to take a place in the future of retail. We face some unique challenges in the near future, however the team here are our greatest asset and will provide the backbone for the developments that will shape the store in the coming years.

Latest Articles

Image for article SQUIRRELS, ‘NACKS’ AND WALKING UPHILL by Patrick Taylor-Bird


26 August 2019

George Fisher General Manager PATRICK TAYLOR-BIRD discovers ‘active insulation’

Author: Patrick Taylor-Bird

Image for article THE PLASTIC BAG DEBATE


16 July 2019

George Fisher General Manager PATRICK TAYLOR-BIRD on our continued search for the ideal solution…


Author: Patrick Taylor-Bird

Image for article BAGS OF TROUBLE


5 March 2018

George Fisher General Manager PATRICK TAYLOR-BIRD examines bag options

Author: Patrick Taylor-Bird

Image for article The Consumer Conundrum

The Consumer Conundrum

13 December 2017

George Fisher GM Patrick Taylor-Bird on environmental impact

Author: Patrick Taylor-Bird

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