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Ruffwear's mission is to build performance product to enhance and inspire outdoor adventures for dogs and their human companions.

That mission has stood the test of time… and we continually strive to design and build performance dog gear that allows our four-legged friends to accompany us on our shared adventures, all while providing a level of safety and comfort in the great outdoor.

Because we're inspired by our outdoor pursuits– backpacking, skiing, mountain biking – it's natural for us to utilise fabrics, hardware, materials and construction processes that have been proven in the environment we live for and play in. Our dogs (as well as inspired individuals, just like you, with "professional" canine testers) put our products through the paces, providing valuable feedback that motivates and drives Ruffwear's continuous product development.

At the end of the day, we believe it is the amazing connection with our dogs, and their ability to motivate us to get out and explore, that makes all the hard work worth the effort. Dogs encourage us to follow our nose just to see where the experience takes us. They improve our health, our lives, and our outlook… and ask for little in return. Combine a dog's appetite for exploration with the right equipment and you'll be prepared for yet another grand adventure.

Have fun out there!

Shop Ruffwear at George Fisher.

Latest Articles

Image for article Max and Paddy Out in the Lake District

Max and Paddy Out in the Lake District

20 June 2017

If you love dogs and the Lake District you'll love Max and Paddy Out in the Lake District.



Author: Ruffwear

Image for article Canine companions need weather protection too

Canine companions need weather protection too

21 February 2017

Megan Hine, British adventurer, wilderness expedition leader and survival expert, tests the Ruffwear Aira Jacket with her dog Tug.

"This is a well thought-out waterproof and windproof jacket for dogs of all breeds participating in any outdoor activities in the rain or cold wind."

Author: Ruffwear

Image for article The future's bright

The future's bright

12 December 2016

BEN WEEKS, news and features writer for Trail Magazine, tests the Ruffwear Track Jacket

Author: Ruffwear

Image for article Ruffwear Performance Dog Gear

Ruffwear Performance Dog Gear

10 November 2016

Our Mission:  To build dog gear to enhance and inspire exploration for outdoor adventurers and their human companions.

Author: Ruffwear

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