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Patagonia Artifishal film screening

Event Date: 21 June 2019 - 21 June 2019 Location: Fellinis Cinema in Ambleside

Artifishal is a film about people, rivers and the fight for the future of wild fish. It explores wild salmon’s slide towards extinction, the threats posed by hatcheries and fish farms and our continued loss of faith in nature.

What’s The Difference Between Wild, Hatchery And Farmed Fish?

Wild Fish: Spawned, born and specifically adapted to thrive in the wild environment through natural selection, which ensures only the most genetically fit individuals survive to reproduce. Wide range of genetic and life-history diversity allows wild fish to better survive changing conditions and compromised habitat.

Fishers : Patagonia Artifishal screening

Hatchery Fish: Spawned and raised by humans in artificial habitats, where precisely controlled environment selects for domesticated traits, then released into the wild. Hatchery fish tend to be smaller, weaker and less able to adapt to changing conditions. Threaten wild fish through increased predation and competition for food and habitat during mass releases, and through interbreeding on the spawning grounds.

Fishers : Patagonia Artifishal screening

Farmed Fish: Domesticated and raised by humans to thrive in high-density, aquatic feedlots, where they are raised to market size and harvested for consumption. Threaten wild fish with parasites, diseases (and the pesticides used to control them), and through competition and interbreeding during frequent escapes.


  • Artifishal propagation promised to preserve wild species but now kills native fish and destroys habitat.
  • There was 8-10 million spawning North Atlantic Salmon in 1970. There are only 3-4 million left.
  • Wild salmon have been returning to their rivers to spawn for 60M years!
  • For every 100 salmon that leave Scotland’s rivers for the sea – less than 5 return.
  • A decline of 70% in just 25 years.
  • Norway is the #1 producer of farmed salmon in the world (1.3 million tons).
  • Iceland only produces around 8k tons but is aiming for 100k within a few years*.

*according to NASF Iceland

The Solution?

Science shows that the current plan—to feed starving southern resident killer whales with 60 million additional hatchery Chinook salmon per year—is misguided, expensive ($87 million), and likely, disastrous for the orcas, wild Chinook salmon and other aquatic life. And yet, the fact remains: The whales need more food and they need it now. The only real solution to provide more Chinook salmon for orcas in the short term, then, is to reduce harvest. This will require sacrifice by many of us, but if we’re serious about saving hungry orcas, we humans need to take less for ourselves.

Longer-term solutions benefit wild Chinook salmon, orcas, and human fishermen alike. By recovering habitat, reducing hatchery production and removing dams, we can rebuild healthy populations of big, wild Chinook salmon. As wild salmon grow in size and abundance, they can provide the critical food needed by southern resident killer whales, and increased opportunity for recreational and commercial harvest.


Read more HERE


17 April 2019 by Patagonia

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