The Update at 100

It’s only right to acknowledge the original movers behind The Update. First, Michael and Anita Standring who owned the store and were so instrumental in driving George Fisher forward as a business. They understood that communication is the key to retaining customers, and wanted to create a lively customer publication that gave readers an insight into the store, its people and products. And so The Update was born…

Then there’s the original editor Jane Renouf who steered The Update from its launch until 2007, that’s 15 years at the helm. For many years we printed The Update in a newspaper format, which required a good mix of local Keswick stories mixed in with George Fisher news, and Jane managed to get the combination just right.

And so to the present day. The Update is still the only retail magazine of its type; no other outdoor retailer publishes anything like it. It forms the core of our promotional activity, so in addition to the 10,000+ paper copies that we distribute, The Update stories are also used and developed through our digital communications; online, via email and social media.

You can read back issues of the Update on our website, where we will be uploading PDF copies of all 100 issues!